Epic Games Store continues free game strategy

[Fox]

Epic Games confirmed it will continue aggressive free game promotions despite ongoing criticism about profitability. The company believes user growth and ecosystem expansion still justify the spending.

The strategy helped Epic gain visibility against Steam, but opinions remain divided on whether free giveaways actually build long term loyalty. Many users only open the launcher to claim games.

Epic Games Store Free Games Strategy 2026www.polygon.com

[Marcus95]

I have hundreds of unplayed free Epic games now

[Compass]

The strategy clearly worked for visibility

[EventHorizon25]

Steam still feels miles ahead overall

[BretHart99]

Epic losing money forever is not sustainable

[ScarletDaemon]

Free games definitely brought users in

[CrimsonFury]

Launcher wars were such a weird era

[Dan]

Competition helped PC gamers honestly

[Taker92]

Most people still prefer Steam libraries

[Piston]

Epic probably hoped Fortnite money would carry this longer