Spotify and YouTube battle over podcast dominance

Started by Coder22, May 18, 2026, 10:34 AM

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Spotify and YouTube battle over podcast dominance

May 18, 2026, 10:34 AM

Competition between Spotify and YouTube for podcast audiences continues intensifying as creators increasingly prioritise video formats. Platforms are offering more monetisation tools and exclusive deals to attract major shows.

Podcasting changed a lot from its early independent roots. What started as a niche creator medium is now deeply tied to corporate media strategies and platform competition.