Two Backlash matches to air free on ESPN2

[BretHart]

WWE Backlash will reportedly have two big matches airing free on ESPN2 as part of the opening hour. That gives WWE another way to expose casual viewers to premium live event content. It also says a lot about how WWE is experimenting with distribution after the ESPN deal.
Two Big Matches To Air For Free On ESPN 2 At WWE Backlash: Tampa On May 9

https://wrestlingheadlines.com/two-big-matches-to-air-for-free-on-espn-2-at-wwe-backlash-tampa-on-may-9/

[ProperJobs]

Free matches on ESPN2 is a smart way to hook viewers.

[Builder]

This could help newer fans sample the product easily.

[BiscuitTin46]

The opening hour needs to be strong if they want conversions.

[NorthernKernel]

WWE is clearly testing different ways to package PLEs.