Apple One and Apple TV subscription prices jump up to 20%

[Matthew80]

Apple raised the price of Apple TV in the US today, with the monthly plan going from 12.99 to 14.99 dollars and the annual plan jumping 20 percent from 99 to 119 dollars. Current subscribers get one month's notice before the new pricing kicks in. Apple One's individual bundle plan, which combines Apple TV with Apple Music, iCloud storage and Apple Arcade, is rising too, from 19.95 to 21.95 dollars monthly

This marks the fourth Apple TV price increase in four years, meaning the monthly cost has now roughly tripled since the service launched at 4.99 dollars back in 2019. Apple has reportedly been losing over a billion dollars annually on the streaming service despite genuinely strong critical reception for shows like Severance, so these hikes look like an attempt to push the service closer to actual profitability rather than treating it purely as a hook for other Apple products

Even after this latest increase, Apple TV still costs less monthly than several competitors like Netflix, Peacock and Disney Plus. Curious how people are actually responding to yet another streaming price hike this year specifically

Are you sticking with your current subscriptions or actively trimming down given how often these prices keep climbing. Genuinely curious what people's actual breaking point looks like

Apple One and Apple TV subscription prices increase by up to 20 percentarstechnica.com

[CodyRhodes]

Tripled since launch in just seven years is a genuinely wild trajectory for a service that started as basically a loss leader to sell hardware. Feels like every streaming service eventually follows the exact same playbook regardless of how it originally launched. Cheap intro pricing followed by years of steady creeping increases

[Anthony87]

Still cheaper than Netflix even after this specific increase, which is honestly the only reason I haven't dropped it yet despite the steady annual creep. Comparative pricing matters more to my actual decision than the raw dollar amount alone. Once it catches up to Netflix pricing though that calculation changes completely

[VelvetFalcon]

Apple losing over a billion dollars a year on this service is honestly the detail that explains everything else in this story, since no company sustains that kind of loss indefinitely without eventually raising prices or cutting content investment. Curious which lever they actually pull next if this increase still doesn't close the gap. Content spending cuts would probably hurt the shows people actually subscribe for specifically

[Crossing]

Started subscribing purely for one specific show and have basically been paying for that single show at increasingly inflated prices ever since.

Happens with basically every streaming service eventually honestly. The actual per show value keeps getting worse even as the sticker price climbs steadily

[Anchor34]

Bundling through Apple One softens the blow somewhat for me personally since I'd already be paying for iCloud storage and Music separately regardless of the TV service itself. Bundle math changes the calculation compared to judging Apple TV as a completely standalone purchase. Worth actually running your own specific numbers before assuming it's a bad deal

[FinnHalliday]

Rotating subscriptions month to month based on whatever I actually want to watch has genuinely saved me real money compared to keeping everything running simultaneously year round. Takes more active management than just staying subscribed passively though. Worth the extra hassle for the actual savings in my experience