Samsung just cut 62% of a brand new office's workforce, less than a year after throwing it a grand opening

[ClusterCrossing]

Samsung Electronics America has cut 739 positions at its Englewood Cliffs, New Jersey campus, a WARN Act filing confirmed this week, as the consumer electronics unit relocates its US headquarters to Plano, Texas. The cuts affect more than 60 percent of the roughly 1,200 people who worked at the site, a genuinely striking number given the glass campus only opened in September 2025, replacing the Ridgefield Park headquarters Samsung had kept since 1992

A majority of affected employees received relocation offers to Texas, while others were laid off outright, though Samsung hasn't disclosed exactly how many fall into each category or what severance looks like for those who don't move. Reuters separately reported roughly 100 additional layoffs at Samsung's existing Plano, Texas office, including staff in the mobile division, and more than 30 senior sales and marketing employees across multiple US locations have posted on LinkedIn in recent weeks describing their own departures. In a related but technically separate move, Samsung's IT services affiliate, Samsung SDS America, flagged in a June notice that a further 179 roles could be cut at its own Ridgefield Park office, tied to relocating that unit's own North American headquarters

Samsung Electronics America handles US sales and marketing for smartphones, TVs, displays and home appliances specifically, and does not include the semiconductor division, which sits on the opposite end of the company's current fortunes entirely. Samsung's chip business is benefiting enormously from surging demand for the high bandwidth memory that powers AI systems, with group operating profit for the quarter reportedly hitting around 89 trillion won, close to a nineteen-fold jump year over year, while the consumer electronics and mobile business faces rising costs, tougher competition from Apple and increasingly credible Chinese rivals like TCL and Hisense, and is projected to post its first ever quarterly loss in the mobile division

The relocation puts Samsung's consumer arm alongside its existing Texas chip footprint, which already includes two fabs in Austin and the long delayed Taylor fab under construction, plus the Plano mobile hub itself. Samsung said the move is meant to improve collaboration by consolidating teams within Texas's growing tech and AI ecosystem, but the timing, cutting hundreds of consumer electronics jobs in the same quarter the chip division posts record profit, captures just how differently the two halves of the same company are currently performing

Samsung cuts hundreds of US consumer electronics jobs ahead of Texas HQ move - 739 roles affected in New Jersey as chip division posts record profitwww.tomshardware.com