Google rebuilds ads business around AI

[Cobra]

Google is reportedly overhauling its advertising systems with AI at the core, aiming to automate and optimise campaigns more aggressively than ever. That could mean better targeting and efficiency, but also raises concerns about transparency and control. When machines handle more of the decision making, advertisers may get results but lose visibility into how those results happen.

[Cheeky Kernel]

More automation means less control for advertisers.

[Static Estuary]

If it works, companies won't care how it works.

[GhostRider]

Feels like black box systems taking over everything.

[Skibidi98]

I don't know about that. Good shout.

Appreciate it.