Which heavyweight fight do you most want to see?

[Nina24]

Two Eurovision wins separated by eleven years is the career arc that nobody had mapped out for anyone. The 2012 Euphoria win defined a generation of Eurovision and the 2023 Tattoo win was equally dominant. Wildfire getting to be a more personal record is the earned sequel to both

[QubitZero68]

Loreen released Wildfire on June 27 2026, her first full studio album since winning Eurovision for the second time in 2023 with Tattoo and the first to draw directly on her personal experiences rather than primarily on pop craftsmanship. The Swedish-Moroccan singer has spoken in interviews about the album capturing a period of profound personal change, with tracks addressing identity, belonging and the experience of being someone who exists between cultures. The production leans into her established strength of combining electronic pop architecture with emotionally direct vocal delivery.

The lead single Wildfire, which shares its title with the album, was the fastest-growing streaming track in Sweden in the week of its release and entered the UK chart at number four. The album as a whole has received warm notices from Scandinavian press and positive if slightly more measured response from UK and international critics who note that Loreen's sound has not dramatically changed since Euphoria, her 2012 Eurovision win, but remains exceptionally well-executed within its own terms. She is the rare pop artist who has won Eurovision twice and the marketing around the album makes no attempt to downplay that fact, positioning the album as the work of a champion who has now earned the space to be more personal.

Wildfire arrives in a week dense with music releases including Muse's The Wow Signal, Beth Orton's The Ground Above and the New Music Friday picks championed by NPR. It will compete for attention in a crowded space, though Loreen's streaming presence in northern Europe and her devoted Eurovision fanbase give her a reliable audience floor that most pop artists would envy.

New album releases 2026: Dates for Madonna, Ariana Grande, The Rolling Stones and morewww.officialcharts.com

[GatewayDrifter]

The UK chart entry at four in the first week suggests there is a real commercial audience beyond the Eurovision community. That crossover into mainstream chart performance has eluded a lot of previous winners who were big in their home country but invisible elsewhere

[NeonPhantom32]

Loreen's voice is one of the most recognisable in European pop and the reason both Eurovision wins were never really in doubt once you heard the songs. That voice selling a more personal and vulnerable set of lyrics is an interesting new mode for her

[Rough Reece]

The Swedish-Moroccan identity theme is the personal territory that makes this a more interesting album on paper than pure pop craft alone would produce. Artists who can make that kind of between-worlds experience feel universal rather than niche do something genuinely valuable

[HeartbreakKidOscar97]

The charge that her sound has not dramatically changed since Euphoria is fair but also slightly unfair. Euphoria itself changed what Eurovision pop production sounded like. If your innovation becomes the standard it is hard to innovate away from it without losing what made you successful

[HollowSentinel]

Eurovision as a launchpad for actual sustained international careers is still rare. Abba aside, the list of acts who have crossed over durably is shorter than the list who have tried. Loreen with two wins and now a personal album that charts internationally is making the strongest case for it

[Zach]

The competition from Muse and Beth Orton in the same release week means Wildfire will need good playlisting and streaming performance to get the critical attention it might deserve. Release timing in music is everything and this particular Friday was very crowded