Are music videos still important anymore?

[Kieron83]

Music videos used to feel like events. People waited to see premieres on television and certain videos became almost as famous as the songs themselves.

Now videos arrive into a constant flood of online content, but the best ones can still shape how a song feels emotionally and visually.

Do music videos still matter to you, or are they mostly background marketing now?

https://www.youtube.com/watch?v=Zi_XLOBDo_Y

[StringTheory83]

A strong video can absolutely elevate a song

[Daemon55]

Short form social media clips probably replaced some of the old music video culture

[LuckySentinel]

Certain artists still clearly care deeply about the visual side of music

[ECWAlex98]

The best videos create their own identity rather than just showing the band performing

[Connor97]

Music videos matter less overall now, but the great ones still last