Xteink X4 ereader breaks into Amazon charts

[Cass82]

A new Xteink X4 ereader has reportedly pushed into Amazon's top 10 bestselling ereader list, which is rare territory for a non Amazon device. That puts it ahead of some Kindle models and shows there may be more room for challengers than expected. Ereaders are a quiet gadget category, but people clearly still care about better screens and battery life.
Kindle Paperwhite

'It could ring alarm bells': This tiny ereader has emerged as a viral success with bookworms online, and now it's one of the best selling ereaders on Amazon beating out popular Kindle deviceswww.techradar.com

[SašaJelenič]

I like seeing Kindle get some real competition

[AlexandrZakharyan]

Most people only need a simple reader with a great screen

[VB]

Amazon still has the ecosystem advantage, but hardware competition helps

[Foundry69]

Ereaders are underrated if you actually read a lot