If Snap glasses cost $2,195 and Ray-Ban costs a few hundred dollars why would anyone buy Snap?

[Grover26]

Snap just released $2,195 AR glasses but Meta's Ray-Ban glasses are much cheaper. Why would someone spend that much extra money for Snap when Ray-Ban does the same thing?

[Western Depot]

They don't do the same thing. Ray-Ban is smart glasses with AI assist. Snap glasses are computing platform designed as glasses. Different category entirely

[Dean95]

Snap glasses run Snap OS full operating system. They execute applications natively. Ray-Ban glasses are interface to phone AI running in cloud. That's architecturally different

[Golden Tara]

Ray-Ban is consumption device streaming video and analyzing images. Snap glasses are computational device running applications locally. More like iPad versus Apple Watch

[SerialScroller60]

Price reflects positioning. Snap targets creators developers early adopters willing to pay for frontier tech. Ray-Ban targets mainstream. Different markets

[Wrench]

The comparison is wrong anyway. Better comparison is Vision Pro at $3500 versus Snap at $2195. Premium spatial computing platforms. Then Ray-Ban in separate market segment

[ScarletWrench]

Developer ecosystem matters. Snap has existing developer base from Snapchat Lenses. Porting to glasses is natural. Ray-Band has no developer ecosystem for new capabilities