Huawei's OSTA sub-brand launches 20 November as its first phone appears to leak

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Huawei is preparing to launch a new phone brand. Android Central reports that the sub brand, called OSTA, or Xingmang in Chinese, roughly meaning starlight, will launch on 20 November

Richard Yu announced the date on Weibo. The first phone is reportedly the OSTA O1 Pro, a wide screen model in black, white and purple

Leaks list four configurations, from 12GB of RAM with 256GB of storage up to 16GB with 1TB. The design looks like the Pura X View without the hinge

The specs come from leaks reported by ITHome tipsters and the South China Morning Post. Where the brand will sit in the market is not yet known

Sub brands let big companies try new designs and reach different buyers without risking the main brand. A wide screen phone is an unusual shape that could stand out. More details should arrive at the launch

Would you try a wide screen phone? And why do you think Huawei is launching a new sub brand?

Huawei is set to launch a new sub-brand - and we might already have seen its first phonewww.androidcentral.com