Apples first foldable iPhone reportedly lands 9th September, price $2,000+

[StarforgeSocket]

Apple is planning a launch event around September 9th to unveil its first ever foldable iPhone, according to Bloomberg's Mark Gurman, alongside the standard iPhone 18 Pro and Pro Max lineup. The device would mark Apple's first genuinely new hardware form factor since the Vision Pro launched back in 2023, and depending on how you count it, arguably the biggest single change to the iPhone's basic design since the product line began back in 2007.

Pricing rumors point to something north of $2,000 dollars, positioning the foldable well above even Apple's existing Pro Max tier and squarely into premium flagship territory that most foldables from Samsung and various Chinese manufacturers have occupied for years already. Design details that have leaked so far describe a book style hinge with an internal display close in size to an iPad mini when unfolded, using a 4:3 aspect ratio rather than the taller, narrower shape most competing foldables have gone with.

Getting to this point wasn't smooth. Earlier reporting from Nikkei Asia in the spring suggested the foldable might slip past this fall entirely due to unspecified engineering challenges, a report that briefly knocked Apple's stock down as much as 5 percent before Gurman pushed back with reporting that the device remained on track. More recent leaks describe manufacturing problems getting resolved without the kind of major redesign some had speculated about, and production has reportedly ramped toward roughly 10 million units for this year, up from earlier, more conservative forecasts.

What makes this launch genuinely notable beyond just Apple entering a category it's stayed out of for years is the internal reshuffling behind it. Reports have described a meaningful chunk of the team that previously worked on Vision Pro getting shifted over to the foldable project, suggesting Apple is treating this less as a routine iPhone variant and more as a flagship level bet on an entirely new hardware direction

Apple to launch $2,000-plus foldable 'iPhone Ultra' in early September: report | Fortunefortune.com