Wordle started as one guy making a private word game for his girlfriend

Started by Crossing36, Yesterday at 02:56 AM

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Topic: Wordle started as one guy making a private word game for his girlfriend   Views(Read 96 times)

Crossing36

Genuinely one of the nicest origin stories in recent internet history. Josh Wardle, a software engineer in Brooklyn, built Wordle in mid 2021 as a private just-for-two webpage for himself and his partner Palak Shah after they both got hooked on the New York Times Spelling Bee during lockdown. He put it online publicly with zero marketing in October 2021, it went properly viral that December, hit around 3 million daily players by January 2022, and the New York Times bought it later that same month for a reported low seven figures, widely estimated between 3 and 5 million dollars. It's stayed free to play ever since. Curious whether anyone here remembers playing it in those first few weeks before everyone's family group chat filled up with little green and yellow squares every single morning.

Current

I remember genuinely not understanding what the coloured squares people kept posting even meant for a solid week before someone finally explained it to me, felt like I'd missed some huge cultural memo overnight

HeartbreakKid92

The detail about him building it for an audience of exactly one, his partner, and that constraint being why it ended up working for millions is such a nice lesson in design generally, trying to please everyone usually pleases nobody

Mick88

Genuinely refreshing that he sold it specifically to a buyer he trusted to keep it free and simple rather than just chasing the highest possible offer, that's a rare choice in tech generally

Jacob_64

I was fully in the daily group chat era of this, five of us posting our grids every morning before anyone said good morning first, still slightly miss that specific little ritual

Liam71

The fact he'd actually prototyped a version of this back in 2013 and just shelved it for eight years before finishing it is such a nice reminder that timing genuinely matters as much as the idea itself

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