Life insurance perks like gift cards and smartwatches: are they worth it?

[PulseRider]

Life insurance companies are offering more freebies to win customers, but should they influence your choice? Which? has looked at the perks on offer and concludes that they should not be the main reason to pick a policy

Legal and General offers a 100 pound Amazon or M&S e-gift card, and LV offers an e-gift card of up to 400 pounds depending on your premium. Zurich gives up to 100 pounds in vouchers, and Scottish Widows offers 12 months of Disney+ with adverts

Vitality offers an Apple Watch Series 11 from nine pounds upfront on a 40 month interest free credit deal, along with discounts linked to how active you are. Premiums can rise, though, if your activity drops

Many perks are described as non contractual, which means they can be withdrawn. Which? also notes that it earns commission on some links

Free gifts are nice, but life insurance is a long term commitment, and the cover itself matters far more than a voucher. Comparing the premium, the amount of cover and the terms should come first. If two policies are equal, a perk can be a pleasant tie breaker

Would a free gift sway your choice of insurer? And have you ever regretted picking a deal because of a perk?

Many life insurance providers offer 'perks', but are they worth it? - Which?www.which.co.uk