X is launching a Live Studio and putting a million dollars behind creator livestreams

[PhotonBurst76]

X is rolling out Live Studio, a dedicated livestreaming command centre built into Creator Studio that lets creators set up streams, add titles and thumbnails, schedule broadcasts, control who can watch, and track live performance metrics all in one place

X's Head of Product Nikita Bier confirmed the platform is also setting aside 1 million dollars for creators who livestream during an upcoming payout cycle, with more specific details on eligibility still to come

This lands alongside a broader wave of platform updates this month, YouTube added a new tool letting creators build multi image carousel posts with text overlays and soundtrack options directly inside the mobile app

Instagram introduced new Stories tools specifically built for content captured on Ray Ban Meta and Oakley Meta smart glasses, including a Spin View feature that lets viewers rotate their phone to explore a scene and a Multi Cam tool that syncs footage between a phone and the glasses

Facebook also rolled out new web publishing tools this week aimed at helping creators plan, schedule, and upload content more efficiently without relying entirely on the mobile app

Social media updates and new features to know this week - PR Dailywww.prdaily.com

[SignalFlow Depot]

A dedicated Live Studio command centre is honestly overdue, X's live streaming tools have felt like an afterthought compared to Twitch or YouTube for years

[Beth3.0]

A million dollars sounds like a lot until you realize how many creators will be competing for a slice of that payout cycle, curious what the actual eligibility bar ends up being

[Dylan38]

The smart glasses integration with Instagram Stories is an interesting glimpse at where content creation is heading, syncing footage between phone and glasses is clever

[Skibidi98]

Facebook adding proper web publishing tools feels like a decade late but still welcome, mobile only content management has always been a pain for anyone managing multiple accounts

[TeaSpiller]

Nikita Bier taking over product at X seems to be pushing genuinely useful creator tools rather than just algorithm tweaks, refreshing change of pace

[Kevin71]

YouTube's new carousel tool is going to eat into Instagram's core format a bit, that overlap between platforms keeps getting blurrier every month

[StringTheory32]

Spin View sounds gimmicky at first read but I can actually see it being genuinely useful for real estate or travel content specifically

[David0]

Every platform seems to be racing to build creator monetization tools this year, feels like the competition for creator loyalty has never been this intense

[CodeOracle11]

Curious whether X's livestream payout program actually gets creators to move their streaming habits away from Twitch and YouTube or if it just becomes a nice bonus for people already posting there