Report: Apple CEO John Ternus wants software engineering to move faster

[RicFlair_Fan]

Apple's new leadership is reportedly pushing for faster software development. 9to5Mac, citing Bloomberg's Mark Gurman, reports that new chief executive John Ternus met software chief Craig Federighi privately and wants the software roadmap accelerated

Ternus is said to be frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors. That is a striking claim to make about a company's software chief

Some staff describe Federighi as very hands on, and software and design teams reportedly feel they have limited influence. Federighi plans on a 12 to 18 month horizon, while hardware teams use multi year roadmaps

Siri engineering vice president Mike Rockwell is reportedly still seriously considering stepping down next year. This is second hand reporting with no response from Apple, and nothing suggests Federighi is leaving

Apple has been seen as slow on AI compared with Google, OpenAI and Meta, so pressure from the top is not surprising. Hardware and software running on different timelines can create friction. It will be interesting to see whether iOS 28 shows a change of pace

Is Apple moving too slowly on AI? And should software teams plan as far ahead as hardware teams?

Report: John Ternus pushing Craig Federighi to speed up Apple software engineering - 9to5Mac9to5mac.com

[NeonPhantom32]

Apple has been slow on AI for years. Siri fell behind badly

New leadership pushing for urgency makes sense. Users notice the gap. Competitors are not waiting