Why the viewfinder-less Fujifilm X-M5 keeps making Japan's top 10

[Ria88]

A simple camera keeps selling well in Japan. Digital Camera World looks at why the Fujifilm X-M5, which has no viewfinder or stabilisation, keeps appearing in Japan's top ten sales chart

BCN+R's October chart is based on point of sale data from more than 2,300 Japanese retailers. The Canon EOS R10 kit is number one, the X-M5 is number eight, and the Sony A7 V is the only full frame camera in the list

The X-M5 has a 26 megapixel sensor, weighs 335 grams and shoots 6.2K 30p 10 bit open gate video. It costs around $899

Canon and Sony hold the top four places. The 2021 Olympus PEN E-P7 is still at number five

Small, stylish cameras with good video features clearly appeal to many buyers, especially content creators. Fujifilm's film simulations add extra appeal. The chart shows that light weight and style often matter as much as specs

Do you need a viewfinder on a camera? And why do you think small cameras sell so well in Japan?

This basic camera with no viewfinder or IBIS keeps making best-seller listswww.digitalcameraworld.com